{"id":19965,"date":"2026-01-23T15:33:08","date_gmt":"2026-01-23T22:33:08","guid":{"rendered":"https:\/\/www.probeauty.org\/?p=19965"},"modified":"2026-01-23T15:33:09","modified_gmt":"2026-01-23T22:33:09","slug":"phorest-on-behalf-marketing-obm-solution","status":"publish","type":"post","link":"https:\/\/www.probeauty.org\/phorest-on-behalf-marketing-obm-solution\/","title":{"rendered":"Phorest On Behalf Marketing (OBM) Solution"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"1024\" data-src=\"https:\/\/www.probeauty.org\/wp-content\/uploads\/2026\/01\/image-5-1024x1024.png\" alt=\"\" class=\"wp-image-19969 lazyload\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/1024;width:99px;height:auto\" data-srcset=\"https:\/\/www.probeauty.org\/wp-content\/uploads\/2026\/01\/image-5-1024x1024.png 1024w, https:\/\/www.probeauty.org\/wp-content\/uploads\/2026\/01\/image-5-300x300.png 300w, https:\/\/www.probeauty.org\/wp-content\/uploads\/2026\/01\/image-5-150x150.png 150w, https:\/\/www.probeauty.org\/wp-content\/uploads\/2026\/01\/image-5-768x768.png 768w, https:\/\/www.probeauty.org\/wp-content\/uploads\/2026\/01\/image-5-1536x1536.png 1536w, https:\/\/www.probeauty.org\/wp-content\/uploads\/2026\/01\/image-5.png 1600w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>*** PRESS RELEASE- FOR IMMEDIATE RELEASE***<\/strong><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>19th January 2026<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Salon Demand for Brand-Led On Behalf Marketing Continues to Grow, Reveals Phorest Software<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Phorest, a global leader in salon, clinic, and spa software, has announced a limited number of 2026 opportunities for professional hair and beauty brands to avail of their <a href=\"https:\/\/phorestpartnersnetwork.com\/obm-for-brands\/?utm_source=pressrelease&amp;utm_medium=januarypr&amp;utm_id=inbound26\">On Behalf Marketing (OBM) solution<\/a>, an increasingly popular co-branded email marketing solution reaching millions of hair and beauty consumers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"631\" height=\"636\" data-src=\"https:\/\/www.probeauty.org\/wp-content\/uploads\/2026\/01\/image-2.png\" alt=\"\" class=\"wp-image-19966 lazyload\" style=\"--smush-placeholder-width: 631px; --smush-placeholder-aspect-ratio: 631\/636;aspect-ratio:0.992181947405828;width:278px;height:auto\" data-srcset=\"https:\/\/www.probeauty.org\/wp-content\/uploads\/2026\/01\/image-2.png 631w, https:\/\/www.probeauty.org\/wp-content\/uploads\/2026\/01\/image-2-298x300.png 298w, https:\/\/www.probeauty.org\/wp-content\/uploads\/2026\/01\/image-2-150x150.png 150w\" data-sizes=\"(max-width: 631px) 100vw, 631px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Phorest reports a strong and growing appetite from its global network of salons, clinics, and spas for brand-led marketing campaigns that support education, promote services, and encourage retail purchases- with current participants sharing incredible success stories for their businesses.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOBM is a win-win for brands <em>and<\/em> Phorest salons, clinics, and spas. The campaigns boost revenue for businesses, while increasing brands\u2019 visibility amongst a highly engaged consumer audience- through the marketing channels they trust the most,\u201d says Avril Kealy, Global Partnerships Content Manager at Phorest. \u201cAs well as that, OBM allows brands to partner closer with salons, clinics, and spas and gain insights that would be invisible in traditional marketing channels.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How it Works<\/strong><br><br>Brands work directly with the Phorest team to create co-branded email campaigns promoting branded salon services, education, or retail promotions. These campaigns are then distributed to participating Phorest salons, clinics, and spas and sent to their client bases.\u00a0<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Proven Performance Across Multiple Brands<\/strong><br><br>In 2025, 10 global professional hair and beauty brands partnered with Phorest to create and distribute OBM campaigns, resulting in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>46%<\/strong> average email open rate<br><\/li>\n\n\n\n<li>Over <strong>5.5 million<\/strong> consumers reached<br><\/li>\n\n\n\n<li><strong>7.7% <\/strong>average click-and-book rate&nbsp;<\/li>\n\n\n\n<li><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"631\" height=\"636\" data-src=\"https:\/\/www.probeauty.org\/wp-content\/uploads\/2026\/01\/image-3.png\" alt=\"\" class=\"wp-image-19967 lazyload\" style=\"--smush-placeholder-width: 631px; --smush-placeholder-aspect-ratio: 631\/636;width:287px;height:auto\" data-srcset=\"https:\/\/www.probeauty.org\/wp-content\/uploads\/2026\/01\/image-3.png 631w, https:\/\/www.probeauty.org\/wp-content\/uploads\/2026\/01\/image-3-298x300.png 298w, https:\/\/www.probeauty.org\/wp-content\/uploads\/2026\/01\/image-3-150x150.png 150w\" data-sizes=\"(max-width: 631px) 100vw, 631px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2026 OBM Opportunities For Brands Now Open<\/strong><br><br>Phorest has opened a limited number of OBM partnership opportunities for 2026 across Ireland, the UK, Australia, the USA, and Canada. Spaces are intentionally limited to ensure quality and strong outcomes for both brands and salons.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Interested? <a href=\"https:\/\/phorestpartnersnetwork.com\/obm-for-brands\/?utm_source=pressrelease&amp;utm_medium=januarypr&amp;utm_id=inbound26\">Visit their website<\/a> to learn more, or <a href=\"https:\/\/calendly.com\/damien-russell\/on-behalf-marketing-call?utm_source=pressrelease&amp;utm_medium=januarypr&amp;utm_id=inbound26\">book a call<\/a> to discuss your options.<br><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About Phorest<\/strong><br><br>Phorest is a fast-growing technology company and dedicated partner for salons and medspas. Seamlessly integrating appointment management with marketing, reporting, and payments, Phorest is an all-in-one solution designed to create exceptional client experiences at scale, foster a thriving team culture, and achieve industry-leading growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Founded in Ireland in 2003, Phorest is trusted by over 11,000 businesses across North America, Europe, the UK, and Australia. What sets Phorest apart is its deep industry roots. The team, shaped by former salon and medspa professionals, places collaboration with business owners at the heart of the development process. This partnership shapes innovative tools tailored to the real-world opportunities and challenges of running a salon or medspa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond the product, Phorest invests in the success of every business it serves, offering unmatched, personal support. The global Phorest community also has access to expert-led education, exclusive events, and data-driven insights that give owners a competitive edge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">#TogetherWeGrow<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"376\" data-src=\"https:\/\/www.probeauty.org\/wp-content\/uploads\/2026\/01\/image-4-1024x376.png\" alt=\"\" class=\"wp-image-19968 lazyload\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/376;aspect-ratio:2.7211986232030774;width:199px;height:auto\" data-srcset=\"https:\/\/www.probeauty.org\/wp-content\/uploads\/2026\/01\/image-4-1024x376.png 1024w, https:\/\/www.probeauty.org\/wp-content\/uploads\/2026\/01\/image-4-300x110.png 300w, https:\/\/www.probeauty.org\/wp-content\/uploads\/2026\/01\/image-4-768x282.png 768w, https:\/\/www.probeauty.org\/wp-content\/uploads\/2026\/01\/image-4-1536x564.png 1536w, https:\/\/www.probeauty.org\/wp-content\/uploads\/2026\/01\/image-4.png 1600w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>*** PRESS RELEASE- FOR IMMEDIATE RELEASE*** 19th January 2026 Salon Demand for Brand-Led On Behalf Marketing Continues to Grow, Reveals&#8230;<\/p>\n","protected":false},"author":21,"featured_media":17269,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,97,22,129],"tags":[161,111],"insight_type":[112],"class_list":["post-19965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs-news","category-marketing","category-salon-owners","category-technology","tag-marketing","tag-press-release","insight_type-visionary-member-post"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Phorest Free Ebook on Partnership Marketing for Salons, Spas &amp; Clinics | Pro Beauty Association<\/title>\n<meta name=\"description\" content=\"Discover how partnership marketing can grow your salon, spa, or clinic with Phorest\u2019s new free ebook, Better Marketing, Together. 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