{"id":20911,"date":"2026-02-10T18:35:46","date_gmt":"2026-02-11T01:35:46","guid":{"rendered":"https:\/\/www.probeauty.org\/?p=20911"},"modified":"2026-02-10T18:38:30","modified_gmt":"2026-02-11T01:38:30","slug":"beautynova-americas-enters-2026-with-an-expanded-network-of-professional-salon-distribution-in-north-america","status":"publish","type":"post","link":"https:\/\/www.probeauty.org\/beautynova-americas-enters-2026-with-an-expanded-network-of-professional-salon-distribution-in-north-america\/","title":{"rendered":"Beautynova Americas Enters 2026 With an Expanded Network of Professional Salon Distribution in North America"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"375\" height=\"52\" data-src=\"https:\/\/www.probeauty.org\/wp-content\/uploads\/2026\/02\/image.png\" alt=\"\" class=\"wp-image-20912 lazyload\" style=\"--smush-placeholder-width: 375px; --smush-placeholder-aspect-ratio: 375\/52;aspect-ratio:7.211707317073171;width:404px;height:auto\" data-srcset=\"https:\/\/www.probeauty.org\/wp-content\/uploads\/2026\/02\/image.png 375w, https:\/\/www.probeauty.org\/wp-content\/uploads\/2026\/02\/image-300x42.png 300w\" data-sizes=\"(max-width: 375px) 100vw, 375px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"219\" height=\"39\" data-src=\"https:\/\/www.probeauty.org\/wp-content\/uploads\/2026\/02\/image-1.png\" alt=\"\" class=\"wp-image-20913 lazyload\" style=\"--smush-placeholder-width: 219px; --smush-placeholder-aspect-ratio: 219\/39;aspect-ratio:5.617021276595745;width:275px;height:auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"130\" height=\"59\" data-src=\"https:\/\/www.probeauty.org\/wp-content\/uploads\/2026\/02\/image-2.png\" alt=\"\" class=\"wp-image-20914 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 130px; --smush-placeholder-aspect-ratio: 130\/59;\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>FOR IMMEDIATE RELEASE, Wayne, NJ<\/strong> \u2014 [January 29, 2026] \u2014 Beautynova Americas, the North American home of premium professional haircare brands milk_shake\u00ae, DEPOT\u00ae, and Medavita, continues to strengthen its footprint across the U.S. and Canada with expanded professional salon distribution for <strong>milk_shake <\/strong>and <strong>DEPOT<\/strong> in 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The sought-after brands have recently welcomed new distribution on partners including <strong>Capilex<\/strong> (Quebec), <strong>Maly\u2019s @ManocoBlue<\/strong> (Michigan and Ohio), <strong>Salonwax Beauty Supply<\/strong> (Alaska), and International Beauty (Manitoba and Saskatchewan), while also expanding the territories of existing distributors<strong> DePasquale Salon Systems <\/strong>(now including downstate New York, Connecticut), <strong>Sullivan Beauty<\/strong> (now including Massachusets, Rhode Island, New Hampshire) and <strong>Beauty Craft<\/strong> (now including Colorado).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Renowned for its high-performance professional color, care, and styling products, <strong>milk_shake<\/strong> blends results-driven formulations with sensorial scents and textures, delivering a uniquely indulgent salon experience that continues to resonate with stylists and consumers alike.<br><br>\u201cWe are committed to growing alongside like-minded industry partners who share our dedication on to serving salon professionals, salon owners, barbers, and educators,\u201d said <strong>Cory Couts, President of Beautynova Americas<\/strong>. \u201cThis continued expansion brings us closer to our goal of making our brands accessible to every professional salon in the U.S. and Canada.\u201d<br><br>\u201cStrong distributor partnerships are essential to our success,\u201d added <strong>Scott Guinter, SVP of Sales, Beautynova Americas.<\/strong> \u201cOur distributors are trusted leaders in the professional beauty industry and play a critical role in connecting our brands with hairdressers. We are aligned in values, leadership, and a shared commitment to salon success.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beautynova Americas remains focused on supporting the professional beauty industry through educa on, innovation, and salon-driven programs designed to fuel long-term growth. For more information, contact <strong>Beautynova Americas<\/strong> at <strong>support@milkshakehair.com<\/strong>.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>###<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\"><strong>ABOUT BEAUTYNOVA AMERICAS<\/strong><br><strong>Beautynova Americas<\/strong> is the home of professional premium hair care brands milk_shake\u00ae, DEPOT\u00ae, and Medavita (operating in North America through our subsidiary, z.one concept USA, inc.). We pride ourselves on agility and creativity, catering to professional salons, barbershops, stylists and barbers via our network of independent distributors across the USA, Canada, and Latin America.<br><br><strong>ABOUT milk_shake\u00ae<\/strong><br>A full range of high-performance professional hair products that includes color, care, and styling. Through an array of delightful scents and textures, milk_shake marries the best in hair and self-care for a uniquely indulgent experience.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\"><strong>ABOUT DEPOT\u00ae<\/strong><br>Offering complete grooming care and beyond, this robust portfolio of products includes hair, skin, and fragrances. DEPOT elevates the grooming experience through luxurious scents and superior ingredients.<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Media contact: Kate Gallagher Gallagher &amp; Associates<br>773-405-5283 <br>kate@kategallagher.com<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>FOR IMMEDIATE RELEASE, Wayne, NJ \u2014 [January 29, 2026] \u2014 Beautynova Americas, the North American home of premium professional haircare&#8230;<\/p>\n","protected":false},"author":21,"featured_media":20919,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[103],"tags":[111],"insight_type":[],"class_list":["post-20911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","tag-press-release"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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