{"id":2176,"date":"2021-02-02T13:45:00","date_gmt":"2021-02-02T20:45:00","guid":{"rendered":"https:\/\/probeauty.org\/?p=2176"},"modified":"2023-06-30T13:49:17","modified_gmt":"2023-06-30T20:49:17","slug":"meet-stylist-to-the-stars-yene-damtew","status":"publish","type":"post","link":"https:\/\/www.probeauty.org\/meet-stylist-to-the-stars-yene-damtew\/","title":{"rendered":"MEET STYLIST TO THE STARS, YENE DAMTEW"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">She has a claim to fame that few in their careers can boast. Hairstylist and salon owner\u00a0<a href=\"https:\/\/www.instagram.com\/yenedamtew\/?utm_source=ig_embed\">Yene Damtew<\/a>\u00a0is frequently recognized as THE hairstylist for former First Lady of the United States, Michelle Obama. Credited with creating Mrs. Obama\u2019s latest hair glamour for the\u00a0<a href=\"https:\/\/www.instagram.com\/yenedamtew\/?utm_source=ig_embed\" target=\"_blank\" rel=\"noreferrer noopener\">&#8216;Becoming&#8217; book tour<\/a>\u00a0and regular media appearances for\u00a0<a href=\"https:\/\/www.elle.com\/culture\/a24888170\/michelle-obama-oprah-winfrey-interview-oprah-magazine\/\" target=\"_blank\" rel=\"noreferrer noopener\">Elle<\/a>,\u00a0<a href=\"https:\/\/www.essence.com\/awards-events\/2019-essence-festival\/michelle-obama-joins-2019-essence-festival-lineup-superdome\/\" target=\"_blank\" rel=\"noreferrer noopener\">Essence<\/a>, and more, Yene has established herself as a go-getter who stops at nothing to continue sharpening her skills. Her hard work is paying off, and she\u2019s just getting started.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Growing up in Southern California, Yene was the go-to hair braider in her neighborhood. She always knew that she wanted to pursue beauty but didn&#8217;t know how it would evolve, or even that beauty was sustainable as a full-time career. After graduating from cosmetology school at 21, she met a mentor who would soon invite her to move across the nation and work with the Obamas in Washington D.C.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Although her important role as Mrs. Obama&#8217;s hairstylist brings her pride and gratitude, Yene&#8217;s professional focus is on continuing education. She believes that education and well-rounded skills are the keys to becoming a successful stylist and savvy business owner. She\u2019s even built her team culture at\u00a0<a href=\"https:\/\/www.aesthetics.salon\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aesthetics Salon<\/a>\u00a0around education.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;One of the biggest things I&#8217;ve learned in my career is the importance of education. I went back to school to get my bachelor\u2019s degree in marketing. That was the catalyst of opening my salon and running my business. I experienced a noticeable shift in the approach of beauty as a business.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Yene\u2019s approach to beauty is sharp and purposeful.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cDoing hair is not just doing hair. Every client is a part of your journey. They add to your success and respect your time. Embracing this is the philosophy of working smarter and harder.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Yene credits her success to a constant curiosity to learn new techniques and expand her styling comfort zone. One of her school instructors, Jeannie Johnson, encouraged Yene to continue educating herself by assisting in diverse salons, working alongside other stylists who use different techniques, and to understand her own strengths.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cI&#8217;m never too good to learn. I&#8217;ve taken classes from \u2018celeb stylists\u2019 and it&#8217;s been interesting because when they realize that there&#8217;s up and coming talent, they&#8217;re either threatened or don&#8217;t want to help you.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Yene\u2019s teaching philosophy is different. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cI teach the way that I do it but understand that my technique might not work for everyone. I&#8217;m comfortable with myself and my skill set. I give the foundation, but you\u2019ll find what works for you.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Part of Yene\u2019s education that helped her become a successful business owner came from her Professional Beauty Association membership. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cI really dived into my PBA membership when I opened my salon in 2017. I accessed business foundations like hiring documents, checklists, and magazine subscriptions, shows and discounts. There\u2019s so much to consider when opening a business that people don\u2019t consider, like retirement and 401(k)s, health insurance and business insurance, and I hope that more stylists across the country know that this organization is here to help us.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">To this day,\u00a0<a href=\"https:\/\/www.instagram.com\/yenedamtew\/?utm_source=ig_embed\" target=\"_blank\" rel=\"noreferrer noopener\">Yene Damtew<\/a>, stylist and owner of\u00a0<a href=\"https:\/\/www.aesthetics.salon\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aesthetics Salon<\/a>, maintains a humble perspective toward her role as\u00a0<a href=\"https:\/\/www.instagram.com\/michelleobama\/\" target=\"_blank\" rel=\"noreferrer noopener\">Former First Lady Michelle Obama&#8217;s<\/a>\u00a0White House and touring hairstylist. Rather than react to her opportunity with starstruck awe, or be consumed by celebrity self-importance, Yene\u2019s composure and gratitude speak to her professionalism and dedication to be the best businesswoman and stylist she can be. Much like Mrs. Obama, Yene is a role model for women everywhere.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>She has a claim to fame that few in their careers can boast. <\/p>\n","protected":false},"author":1,"featured_media":2177,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[],"insight_type":[61],"class_list":["post-2176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-naha","insight_type-member-spotlight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MEET STYLIST TO THE STARS, YENE DAMTEW | Pro Beauty Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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