{"id":400,"date":"2019-07-09T10:41:00","date_gmt":"2019-07-09T17:41:00","guid":{"rendered":"https:\/\/probeauty.org\/?p=400"},"modified":"2023-06-22T10:54:27","modified_gmt":"2023-06-22T17:54:27","slug":"eye-on-beauty-meet-the-lash-master-crushing-the-business-from-coast-to-coast","status":"publish","type":"post","link":"https:\/\/www.probeauty.org\/eye-on-beauty-meet-the-lash-master-crushing-the-business-from-coast-to-coast\/","title":{"rendered":"Eye on beauty &#8211; meet the lash master crushing the business from coast to coast!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In today&#8217;s beauty news, it&#8217;s common for hair and makeup to take the cake and steal the spotlight.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But there&#8217;s another star in town, one that often goes unmentioned but is <em>just<\/em> as essential as hair and makeup to create a glamorous look and unleash a person&#8217;s inner radiance\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Eyelashes!<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Celebrity eyelash artist and PBA Member <a href=\"https:\/\/www.instagram.com\/dlashes\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Dionne Phillips<\/strong><\/a>, pioneer and owner of Los Angeles&#8217; <strong><em><a href=\"https:\/\/www.dlashes.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">D&#8217;Lashes Luxury Lashes Defined<\/a><\/em><\/strong>, has harnessed the power of subtle yet impactful beauty through her immaculate eyelash extension applications.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With a high-profile clientele including style powerhouses Victoria Beckham, Naomi Campbell, Rachel Zoe and dozens more, Mrs. Phillips has transformed celebs&#8217; windows to the soul from coast to coast for over two decades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dionne began building her lash empire in New York City in the early 1990s. As a model and pageant participant, Dionne experienced first-hand the impact of a strategically placed set of lashes. &#8220;I cut them myself! They made for better Polaroids and stayed on for weeks\u2026 I started applying them on all the models and employees at my auditions. I didn&#8217;t even care about the jobs I auditioned for. I cared about the lashes.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She quickly racked up an eight-month waiting list that boasted Paris Hilton, Brandy, and DailyCandy. When Dionne caught the attention of skincare legend <strong><a href=\"https:\/\/www.katesomerville.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kate Sommerville<\/a><\/strong>, who showed up and invited her to Los Angeles for a Monday appointment, the hustle exploded. &#8220;I was back and forth from modelling to auditions, and working 7 AM to 2 AM in the morning with house calls. You make your own destiny! I got my own space, had my social media and website on par, and amassed an authentic following. I gave out cards in grocery lines, at ballet studios\u2026 you must have the confidence to do your own thing.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When asked, why lashes? Dionne says, &#8220;eyes are very important. You see everything, or nothing about a person in their eyes. Lashes are the new boob job because you can&#8217;t really tell why that person looks so polished and put together. A great lip and eye is everything. It&#8217;s not just a layer on top of a complexion.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On top of managing her booming business, Dionne has applied to become a judge for the <strong>North American Hairstyling Awards<\/strong> (NAHA) because of the opportunity to further her involvement and influence in the beauty industry. &#8220;I want to be part of a community and intervene with other professionals. To raise my knowledge or give some advice and value to others. I want to be around people like me and attract everything beauty-related. I want to have a voice and keep up to date.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to expand your career and connect with like-minded professionals, become a member of the <strong>Professional Beauty Association<\/strong>. Explore 100s of resource and even more connections when you <strong>join today<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today&#8217;s beauty news, it&#8217;s common for hair and makeup to take the cake and steal the spotlight. But there&#8217;s&#8230;<\/p>\n","protected":false},"author":3,"featured_media":401,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10,12,19,21],"tags":[],"insight_type":[],"class_list":["post-400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-benefits","category-cosmotologist","category-membership","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Eye on beauty - meet the lash master crushing the business from coast to coast! | Pro Beauty Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.probeauty.org\/eye-on-beauty-meet-the-lash-master-crushing-the-business-from-coast-to-coast\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eye on beauty - meet the lash master crushing the business from coast to coast! | Pro Beauty Association\" \/>\n<meta property=\"og:description\" content=\"In today&#8217;s beauty news, it&#8217;s common for hair and makeup to take the cake and steal the spotlight. 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