{"id":597,"date":"2020-08-19T12:01:00","date_gmt":"2020-08-19T19:01:00","guid":{"rendered":"https:\/\/probeauty.org\/?p=597"},"modified":"2023-08-17T09:49:23","modified_gmt":"2023-08-17T16:49:23","slug":"s-t-e-p-up-with-pravana","status":"publish","type":"post","link":"https:\/\/www.probeauty.org\/s-t-e-p-up-with-pravana\/","title":{"rendered":"S.T.E.P. Up with PRAVANA!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em><strong>S<\/strong>tylist <strong>T<\/strong>ransform &amp; <strong>E<\/strong>mpowerment <strong>P<\/strong>rogram<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Always a dedicated and supportive partner to the salon community, PRAVANA wants to reassure stylists and salons that they have a brand on their side, ready to provide aid and support.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At a time when the community needs it most, PRAVANA is stepping up their game with the <a href=\"https:\/\/www.pravana.com\/step-up\/\" target=\"_blank\" rel=\"noreferrer noopener\">S.T.E.P. Up<\/a> initiative! This program offers stylists and salons value and benefits to help them rebuild their businesses and lay the groundwork for future success.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The S.T.E.P. Up Initiative features:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Price reduction on ChromaSilk<\/li>\n\n\n\n<li>$1M Shade Trade Investment Program<\/li>\n\n\n\n<li>Salon Transformation Sweepstakes<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Price reduction on ChromaSilk<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PRAVANA is making its best-selling color line, ChromaSilk, available for <strong>just $4.99* a tube<\/strong> (*$0.80 per mixed ounce)!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ChromaSilk offers long-lasting color with brilliant shine, up to 100% grey coverage, and a heavy dye load. Discounted pricing applies to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ChromaSilk <a href=\"https:\/\/www.pravana.com\/product-feature\/chromasilk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Permanent Cr\u00e8me Hair Color<\/a><\/li>\n\n\n\n<li>ChromaSilk <a href=\"https:\/\/www.pravana.com\/product-feature\/chromasilk-vivids-everlasting\/\" target=\"_blank\" rel=\"noreferrer noopener\">VIVIDS Everlasting<\/a><\/li>\n\n\n\n<li>ChromaSilk <a href=\"https:\/\/www.pravana.com\/product-feature\/express-tones\/\" target=\"_blank\" rel=\"noreferrer noopener\">Express Tones<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Never used ChromaSilk? Not a problem! Give it a go when you trade your shades. Allow us to explain\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Shade Trade Program<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another step up toward savings! PRAVANA is investing $1M worth of hair color into the stylist community with the all-new Shade Trade Program.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tube-for-tube, stylists can trade out their current unused color for PRAVANA<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You only need to provide 6 tubes of color in order to begin trading\u2014no purchase is required! You can even compare price points with your current color brand on PRAVANA\u2019S <a href=\"https:\/\/www.pravana.com\/pro\/cost-calculator\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cost Calculator<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plus, if you trade 36 tubes or more, PRAVANA will supply you with a free swatch book <em>($60 value)<\/em>, a downloadable ChromaSilk 101 class <em>($500 value)<\/em>, AND entry into their sweepstakes!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Salon Transformation Sweepstakes<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PRAVANA\u2019s not just steppin\u2019 up the stylist\u2019s game, but the salon game, too! Teamed up with leading salon design and furnishings company, Belvedere Maletti, PRAVANA is upgrading spaces with the Salon Transformation Sweepstakes!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once you\u2019ve traded in 36 tubes of color, you\u2019ll be entered to win a grand prize salon transformation\u2014one worth $25,000 for a lucky salon owner, and one worth $10,000 for a booth renter!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But it doesn\u2019t end there! Second prize winners (one salon owner and one booth renter) will receive $2,000 in PRAVANA retail products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Check out the <a href=\"https:\/\/www.pravana.com\/wp-content\/uploads\/2020\/05\/PRAVANA-Salon-Transformation-Sweepstakes-Official-Rules.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Salon Transformation Sweepstakes rules<\/a> if you have any questions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The sweepstakes ends August 31st however the S.T.E.P. Up Program will continue through the end of September!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can experience the savings with PRAVANA\u2019s distributors, including Armstrong McCall, CosmoProf, East Coast Salon Services, Paramount Beauty Supply, SalonCentric, STATE|RDA, and Twin States Beauty stores nationwide.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Learn more at <a href=\"http:\/\/www.pravana.com\/step-up\" target=\"_blank\" rel=\"noreferrer noopener\">www.pravana.com\/step-up<\/a> and see how much you can save by switching to PRAVANA today!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>More from PRAVANA<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>In addition to the S.T.E.P. Up Program, PRAVANA continues to offer free digital education opportunities to support stylists during this time. PRAVANA\u2019s <a href=\"https:\/\/www.pravana.com\/certification-programs\/color-certification\/\" target=\"_blank\" rel=\"noreferrer noopener\">Color Certification<\/a> offers free, 24\/7 access to color courses including VIVIDS, blonding, color theory, interactive games, and state-of-the-art techniques plus a personalized certificate.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>PRAVANA\u2019s YouTube series, <a href=\"https:\/\/www.youtube.com\/watch?v=XI8_ELHHdtg&amp;list=PLADPgqQFAz5cn51tKksenHvpDrEElq4PJ\" target=\"_blank\" rel=\"noreferrer noopener\">YOUniversity<\/a>, is a free educational tool where leading brand educators showcase techniques and product knowledge. Stylists can also visit the brand\u2019s social media channels, such as Instagram and Facebook, to engage in relevant livestreams and helpful content that aims to uplift, motivate, and empower the community.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stylist Transform &amp; Empowerment Program Always a dedicated and supportive partner to the salon community, PRAVANA wants to reassure stylists&#8230;<\/p>\n","protected":false},"author":3,"featured_media":615,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[],"insight_type":[59],"class_list":["post-597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-salon-owners","insight_type-blog-posts"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>S.T.E.P. Up with PRAVANA! | Pro Beauty Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.probeauty.org\/s-t-e-p-up-with-pravana\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S.T.E.P. Up with PRAVANA! | Pro Beauty Association\" \/>\n<meta property=\"og:description\" content=\"Stylist Transform &amp; Empowerment Program Always a dedicated and supportive partner to the salon community, PRAVANA wants to reassure stylists...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.probeauty.org\/s-t-e-p-up-with-pravana\/\" \/>\n<meta property=\"og:site_name\" content=\"Pro Beauty Association\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/professionalbeautyassociation\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-19T19:01:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-17T16:49:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.probeauty.org\/wp-content\/uploads\/2023\/06\/a-woman-with-brown-highlights-on-curly-hair.png\" \/>\n\t<meta property=\"og:image:width\" content=\"655\" \/>\n\t<meta property=\"og:image:height\" content=\"752\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Cess Peligrino\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@probeautyassoc\" \/>\n<meta name=\"twitter:site\" content=\"@probeautyassoc\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.probeauty.org\\\/s-t-e-p-up-with-pravana\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.probeauty.org\\\/s-t-e-p-up-with-pravana\\\/\"},\"author\":{\"name\":\"Cess Peligrino\",\"@id\":\"https:\\\/\\\/www.probeauty.org\\\/#\\\/schema\\\/person\\\/66df771f73b1762e3f0db718a8913ec5\"},\"headline\":\"S.T.E.P. Up with PRAVANA!\",\"datePublished\":\"2020-08-19T19:01:00+00:00\",\"dateModified\":\"2023-08-17T16:49:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.probeauty.org\\\/s-t-e-p-up-with-pravana\\\/\"},\"wordCount\":551,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.probeauty.org\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.probeauty.org\\\/s-t-e-p-up-with-pravana\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.probeauty.org\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/a-woman-with-brown-highlights-on-curly-hair.png\",\"articleSection\":[\"Salon Owners\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.probeauty.org\\\/s-t-e-p-up-with-pravana\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.probeauty.org\\\/s-t-e-p-up-with-pravana\\\/\",\"url\":\"https:\\\/\\\/www.probeauty.org\\\/s-t-e-p-up-with-pravana\\\/\",\"name\":\"S.T.E.P. Up with PRAVANA! | Pro Beauty Association\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.probeauty.org\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.probeauty.org\\\/s-t-e-p-up-with-pravana\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.probeauty.org\\\/s-t-e-p-up-with-pravana\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.probeauty.org\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/a-woman-with-brown-highlights-on-curly-hair.png\",\"datePublished\":\"2020-08-19T19:01:00+00:00\",\"dateModified\":\"2023-08-17T16:49:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.probeauty.org\\\/s-t-e-p-up-with-pravana\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.probeauty.org\\\/s-t-e-p-up-with-pravana\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.probeauty.org\\\/s-t-e-p-up-with-pravana\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.probeauty.org\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/a-woman-with-brown-highlights-on-curly-hair.png\",\"contentUrl\":\"https:\\\/\\\/www.probeauty.org\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/a-woman-with-brown-highlights-on-curly-hair.png\",\"width\":655,\"height\":752,\"caption\":\"Brown hair styled and colour with copper highlights on a mannequin\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.probeauty.org\\\/s-t-e-p-up-with-pravana\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.probeauty.org\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"S.T.E.P. Up with PRAVANA!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.probeauty.org\\\/#website\",\"url\":\"https:\\\/\\\/www.probeauty.org\\\/\",\"name\":\"Pro Beauty Association\",\"description\":\"Professional Association For The Beauty Industry\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.probeauty.org\\\/#organization\"},\"alternateName\":\"PBA\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.probeauty.org\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.probeauty.org\\\/#organization\",\"name\":\"Pro Beauty Association\",\"alternateName\":\"PBA\",\"url\":\"https:\\\/\\\/www.probeauty.org\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.probeauty.org\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.probeauty.org\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/professional-beauty-association-logo-dark.png\",\"contentUrl\":\"https:\\\/\\\/www.probeauty.org\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/professional-beauty-association-logo-dark.png\",\"width\":622,\"height\":194,\"caption\":\"Pro Beauty Association\"},\"image\":{\"@id\":\"https:\\\/\\\/www.probeauty.org\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/professionalbeautyassociation\",\"https:\\\/\\\/x.com\\\/probeautyassoc\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.probeauty.org\\\/#\\\/schema\\\/person\\\/66df771f73b1762e3f0db718a8913ec5\",\"name\":\"Cess Peligrino\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/403ce3cd17e481c74633799530d6a67f79a9a3dd63d1722ac7e506949b43d80a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/403ce3cd17e481c74633799530d6a67f79a9a3dd63d1722ac7e506949b43d80a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/403ce3cd17e481c74633799530d6a67f79a9a3dd63d1722ac7e506949b43d80a?s=96&d=mm&r=g\",\"caption\":\"Cess Peligrino\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"S.T.E.P. Up with PRAVANA! | Pro Beauty Association","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.probeauty.org\/s-t-e-p-up-with-pravana\/","og_locale":"en_US","og_type":"article","og_title":"S.T.E.P. Up with PRAVANA! | Pro Beauty Association","og_description":"Stylist Transform &amp; Empowerment Program Always a dedicated and supportive partner to the salon community, PRAVANA wants to reassure stylists...","og_url":"https:\/\/www.probeauty.org\/s-t-e-p-up-with-pravana\/","og_site_name":"Pro Beauty Association","article_publisher":"https:\/\/www.facebook.com\/professionalbeautyassociation","article_published_time":"2020-08-19T19:01:00+00:00","article_modified_time":"2023-08-17T16:49:23+00:00","og_image":[{"width":655,"height":752,"url":"https:\/\/www.probeauty.org\/wp-content\/uploads\/2023\/06\/a-woman-with-brown-highlights-on-curly-hair.png","type":"image\/png"}],"author":"Cess Peligrino","twitter_card":"summary_large_image","twitter_creator":"@probeautyassoc","twitter_site":"@probeautyassoc","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.probeauty.org\/s-t-e-p-up-with-pravana\/#article","isPartOf":{"@id":"https:\/\/www.probeauty.org\/s-t-e-p-up-with-pravana\/"},"author":{"name":"Cess Peligrino","@id":"https:\/\/www.probeauty.org\/#\/schema\/person\/66df771f73b1762e3f0db718a8913ec5"},"headline":"S.T.E.P. Up with PRAVANA!","datePublished":"2020-08-19T19:01:00+00:00","dateModified":"2023-08-17T16:49:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.probeauty.org\/s-t-e-p-up-with-pravana\/"},"wordCount":551,"commentCount":0,"publisher":{"@id":"https:\/\/www.probeauty.org\/#organization"},"image":{"@id":"https:\/\/www.probeauty.org\/s-t-e-p-up-with-pravana\/#primaryimage"},"thumbnailUrl":"https:\/\/www.probeauty.org\/wp-content\/uploads\/2023\/06\/a-woman-with-brown-highlights-on-curly-hair.png","articleSection":["Salon Owners"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.probeauty.org\/s-t-e-p-up-with-pravana\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.probeauty.org\/s-t-e-p-up-with-pravana\/","url":"https:\/\/www.probeauty.org\/s-t-e-p-up-with-pravana\/","name":"S.T.E.P. Up with PRAVANA! | Pro Beauty Association","isPartOf":{"@id":"https:\/\/www.probeauty.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.probeauty.org\/s-t-e-p-up-with-pravana\/#primaryimage"},"image":{"@id":"https:\/\/www.probeauty.org\/s-t-e-p-up-with-pravana\/#primaryimage"},"thumbnailUrl":"https:\/\/www.probeauty.org\/wp-content\/uploads\/2023\/06\/a-woman-with-brown-highlights-on-curly-hair.png","datePublished":"2020-08-19T19:01:00+00:00","dateModified":"2023-08-17T16:49:23+00:00","breadcrumb":{"@id":"https:\/\/www.probeauty.org\/s-t-e-p-up-with-pravana\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.probeauty.org\/s-t-e-p-up-with-pravana\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.probeauty.org\/s-t-e-p-up-with-pravana\/#primaryimage","url":"https:\/\/www.probeauty.org\/wp-content\/uploads\/2023\/06\/a-woman-with-brown-highlights-on-curly-hair.png","contentUrl":"https:\/\/www.probeauty.org\/wp-content\/uploads\/2023\/06\/a-woman-with-brown-highlights-on-curly-hair.png","width":655,"height":752,"caption":"Brown hair styled and colour with copper highlights on a mannequin"},{"@type":"BreadcrumbList","@id":"https:\/\/www.probeauty.org\/s-t-e-p-up-with-pravana\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.probeauty.org\/"},{"@type":"ListItem","position":2,"name":"S.T.E.P. Up with PRAVANA!"}]},{"@type":"WebSite","@id":"https:\/\/www.probeauty.org\/#website","url":"https:\/\/www.probeauty.org\/","name":"Pro Beauty Association","description":"Professional Association For The Beauty Industry","publisher":{"@id":"https:\/\/www.probeauty.org\/#organization"},"alternateName":"PBA","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.probeauty.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.probeauty.org\/#organization","name":"Pro Beauty Association","alternateName":"PBA","url":"https:\/\/www.probeauty.org\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.probeauty.org\/#\/schema\/logo\/image\/","url":"https:\/\/www.probeauty.org\/wp-content\/uploads\/2023\/07\/professional-beauty-association-logo-dark.png","contentUrl":"https:\/\/www.probeauty.org\/wp-content\/uploads\/2023\/07\/professional-beauty-association-logo-dark.png","width":622,"height":194,"caption":"Pro Beauty Association"},"image":{"@id":"https:\/\/www.probeauty.org\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/professionalbeautyassociation","https:\/\/x.com\/probeautyassoc"]},{"@type":"Person","@id":"https:\/\/www.probeauty.org\/#\/schema\/person\/66df771f73b1762e3f0db718a8913ec5","name":"Cess Peligrino","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/403ce3cd17e481c74633799530d6a67f79a9a3dd63d1722ac7e506949b43d80a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/403ce3cd17e481c74633799530d6a67f79a9a3dd63d1722ac7e506949b43d80a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/403ce3cd17e481c74633799530d6a67f79a9a3dd63d1722ac7e506949b43d80a?s=96&d=mm&r=g","caption":"Cess Peligrino"}}]}},"_links":{"self":[{"href":"https:\/\/www.probeauty.org\/wp-json\/wp\/v2\/posts\/597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.probeauty.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.probeauty.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.probeauty.org\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.probeauty.org\/wp-json\/wp\/v2\/comments?post=597"}],"version-history":[{"count":2,"href":"https:\/\/www.probeauty.org\/wp-json\/wp\/v2\/posts\/597\/revisions"}],"predecessor-version":[{"id":610,"href":"https:\/\/www.probeauty.org\/wp-json\/wp\/v2\/posts\/597\/revisions\/610"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.probeauty.org\/wp-json\/wp\/v2\/media\/615"}],"wp:attachment":[{"href":"https:\/\/www.probeauty.org\/wp-json\/wp\/v2\/media?parent=597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.probeauty.org\/wp-json\/wp\/v2\/categories?post=597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.probeauty.org\/wp-json\/wp\/v2\/tags?post=597"},{"taxonomy":"insight_type","embeddable":true,"href":"https:\/\/www.probeauty.org\/wp-json\/wp\/v2\/insight_type?post=597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}