Is your professional hair Instagram on the same profile as your personal account? Do you try to post consistent hair pictures but you can\u2019t seem to get the traction you\u2019re looking for?<\/p>\n\n\n\n
You\u2019ve probably heard to post consistently. But did you know posting quality content is more<\/em> important than the frequency in which you share? And if you currently have only one<\/em> Instagram profile that you\u2019re using for both personal and professional use, we\u2019ll need to make a change, stat!<\/p>\n\n\n\n Follow these easy steps to create an exclusive, professional hair Instagram and learn how to create content of true quality that\u2019ll make everyone want to come see you for their next new \u2018do!<\/p>\n\n\n\n TREAT IT LIKE YOUR OWN MINI-WEBSITE<\/strong><\/p>\n\n\n\n (separate from your personal account). Insights<\/strong> on Instagram allow you to filter your posts in order to see what received the most engagement, reach, impressions, shares, follows, and more. It even provides information about your followers and what times\/days they are most active on your profile.<\/p>\n\n\n\n This way, you can begin to analyze what types of posts perform the best and get a better understanding of what your audience is responding to, as well as what kind of content isn\u2019t<\/em> moving the needle. For example, if all of your drastic client haircut pictures all receive more engagement and reach than updos, you can assume that your audience really loves transformation content.<\/p>\n\n\n\n PROVIDE QUALITY CONTENT.<\/strong><\/p>\n\n\n\n Imagine a profile that shares content 5x a week, but their photos are\u2026 well, bad. Some are blurry, you can see their messy station in the background, they overuse filters, their captions have grammar errors, and there\u2019s no consistency.<\/p>\n\n\n\n Now imagine a profile who shares content only 3x a week, but their posts are amazing<\/em>. You can\u2019t help but like and comment on all of their pictures, you love the diversity in their hair shares, the photos are all on consistent backgrounds, and you\u2019re so inspired by their page that they\u2019re on your list of people that make you think, I wish my professional profile was like theirs<\/em>.<\/p>\n\n\n\n It\u2019s better to post less frequently and have an inspiring, mesmerizing profile that wins you new clients than to post as often as possible with completely sub-par content. So, what\u2019s it really mean<\/em> to have quality content?<\/p>\n\n\n\n There are a few sure-fire ways to make your content stand out for your work, skills, personality, and professionalism.<\/p>\n\n\n\n A CLEAN BACKGROUND.<\/strong><\/p>\n\n\n\n Taking pictures at your station? Make sure you\u2019ve cleaned it up: no products splayed about and move your client\u2019s water glass out of the way. You want to make it look as presentable as possible, as if a new client were to be starting their service. If there\u2019s something lingering in the background, chances are your audience will fixate on that rather than your masterpiece.<\/p>\n\n\n\n Rather than taking pictures at your station, we recommend designating a plain wall in your location where you can take photos. A plain wall will have nothing that distracts the viewer, allowing them to focus all of their attention on the new look you\u2019re presenting.<\/p>\n\n\n\n DON\u2019T JUST TAKE ONE PICTURE.<\/strong><\/p>\n\n\n\n Not two. Not five. Take a bunch<\/span>. This way, once you\u2019re ready to share on your professional Instagram, you will end up with enough photos to choose from. You only have a few minutes between your client leaving and your next appointment starting. Make taking a number of pictures part of your regular routine with every client. Try taking pictures in different ways, like:<\/p>\n\n\n\n You\u2019ll quickly begin to get in touch with your own personal style, figuring out what aesthetically looks best on your page and what people respond to most. Do you get more engagement on close-up photos? Action shots?<\/p>\n\n\n\n Plus, now you have a variety to pick from, rather than only having two choices and you can\u2019t use either because they both have a reflection from your ring light. Not<\/em> quality content.<\/p>\n\n\n\n MAKE SURE YOUR CLIENTS SMILE!<\/strong><\/p>\n\n\n\n You want to show all of your viewers how jazzed your clients are about their new looks, and how they\u2019ll be just as thrilled when they come to see you next.<\/p>\n\n\n\n While we typically focus on smiles, currently during COVID regulations, try having clients leave their masks on. You may not think it looks pretty, but it shows your dedication to the health and safety of your clients. Big win<\/span>.<\/p>\n\n\n\n In Part 2 of Instagrowth on Instagram, find out more about how to best utilize the photos on your grid, and why stories will be the thing that skyrockets your growth to new heights!<\/p>\n","protected":false},"excerpt":{"rendered":" Is your professional hair Instagram on the same profile as your personal account? Do you try to post consistent hair…<\/p>\n","protected":false},"author":3,"featured_media":784,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,24],"tags":[],"insight_type":[59],"class_list":["post-782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","category-stylist","insight_type-blog-posts"],"acf":[],"yoast_head":"\nSET UP YOUR INSTAGRAM AS A BUSINESS PROFILE.<\/h5>\n\n\n\n
Simply go to Settings and click \u201cSwitch to Professional Account\u201d. This way, you can get access to insights about your account performance, follower habits, and publicly share contact options on your profile bio so potential clients know where they can reach you.<\/p>\n\n\n\n\n